Playbook

Partner Sales Playbook

Co-sell motions, deal stages and enablement plays that turn partners into a real sales channel.

←All resources

Battle-Tested Sales Scripts

Word-for-word scripts your team can use immediately

Cold Outreach

Initial Partner Outreach

Email template for first contact with potential partners.

"I came across your firm and was impressed by how you're positioned in the [industry] space..."
Discovery

Partner Qualification Call

5-section framework for understanding partner fit.

"Help me understand your business a bit better: Who are your typical customers?"
Co-Sell

Joint Customer Meeting

Script for first co-sell call with a prospect.

"[Partner]'s expertise in [area] combined with our [area] gives you the best of both worlds..."
Closing

Closing the Agreement

Framework for moving partners to signature.

"To recap: you've seen the product, understand the ROI, know the terms. Sound right?"

What's Inside

Everything your partner sales team needs in one document

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Cold Email Template

Proven outreach email with customization points

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Discovery Call Script

4-section framework with timing guidance

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5 Objection Responses

Word-for-word rebuttals for common pushback

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Co-Sell Call Framework

Joint meeting structure and talking points

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Closing Script

Recap, concerns, close, and next steps

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30-Day Quick Start

Week-by-week onboarding checklist

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FAQ Section

Answers to 8 most common partner questions

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Contact Reference

Key contacts and escalation paths

Objection Handling

Never be caught off guard again

"We don't have time for this right now."
"That's why I'm suggesting a 15-minute call instead of a meeting. If it doesn't make sense, you'll know in 15 minutes..."
"We already work with a competitor."
"Many partners work with multiple providers—they serve different needs. Our approach is designed to complement, not replace..."
"Your pricing seems high."
"Let me reframe it: If partnering lets you add $50K in annual revenue at [commission %], the ROI typically pays for itself in 2-3 months..."

Get the Partner Sales Playbook

Download the complete Word document with all scripts, objection handling, and quick reference guides.

Instant download. Editable Word document.