Defined partner strategy
Defined partner strategy and ecosystem segmentation
The 4-phase engagement
Fractional Head of Ecosystem
Senior ecosystem leadership without a full-time hire. We run the program with your team.
What is Fractional Head of Ecosystem?
Fractional Head of Ecosystem at PartnerAwesome: Senior partner leadership for companies whose growth comes from co-sell, marketplaces, and multi-party alliances. We run the program with your team — setting ecosystem strategy, prioritizing partner types, and building the operating cadence, metrics, and field enablement that make partnerships drive pipeline, retention, and expansion — without the cost and delay of a full-time executive hire.
Engagement at a glance
Who it's for: Companies that need a senior partner leader now but aren't ready for a full-time VP hire, or are between hires.
- Length
- Ongoing, part-time
- Format
- Senior partner leader on your team
- Who you work with
- Jason Asher, founder
How the engagement runs
- 01
Phase 1
First 30 days: assess and set priorities
Review your partners, pipeline and team, then agree the partner types and accounts that matter most.
- 02
Phase 2
Days 31–60: stand up the operating cadence
Set up partner reviews, reporting and governance so the team runs on a steady weekly rhythm.
- 03
Phase 3
Days 61–90: run joint pipeline with priority partners
Work live deals with priority partners and report partner-sourced pipeline to leadership.
- 04
Phase 4
Ongoing: lead the program, coach the team, prepare the full-time hire
Run the program week to week, coach your partner team, and get the permanent role ready to hand over.
What's included
Leadership & strategy
- Partner strategy and segmentation
- Partner team leadership and coaching
- Exec and board updates
Operations & the permanent hire
- QBRs, governance and partner reporting
- Job description, interviews and handover for the permanent hire
What you walk away with
Joint GTM plans for
Joint GTM plans for priority partner motions
Operating cadence, governance
Operating cadence, governance, and performance metrics
Partner-led pipeline, retention
Partner-led pipeline, retention, and expansion reporting
Need a senior partner leader now?
30 minutes with Jason. We'll talk through your program, your team and what part-time leadership would cover.
Book a 30-min call about Fractional Head of Ecosystem →