BRIEFING · The ERP engagement

ERP ecosystem strategy & partnerships

Oracle NetSuite and the evolving 2025-2026 ERP ecosystem — SI, ISV, and integration partnerships with Celigo and Pigment for seamless finance and analytics.

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12wkTime to first pipeline
10-25Priority partners engaged
4GTM motions activated
01

How the engagement runs

P1

Map

We map the ERP ecosystem — vendors, platforms, channels, and the partner motions that drive growth in 2025-2026.

P2

Position

We sharpen your ICP and positioning inside ERP, define the partner types that matter, and prioritize the right plays.

P3

Activate

We open doors with priority partners, design joint offers and co-sell motions, and stand up the operating cadence.

P4

Scale

We tune incentives, expand the partner mix, and turn early wins into repeatable, partner-led pipeline.

02

Scope of work

ERP strategy

  • ERP ecosystem map and partner landscape
  • ICP refinement and segmentation
  • Build/partner/buy recommendations
  • Target partner shortlist with criteria
  • Joint GTM and co-sell motion design
  • 90-day execution roadmap

Program design

  • Partner tiers, economics, and incentives
  • Governance and deal rules
  • Onboarding and enablement
  • PRM, CRM, and marketplace integrations
  • Reporting, attribution, and KPIs
  • Field and CS alignment

Activation & recruitment

  • Priority ERP partner outreach
  • Co-sell motion with hyperscalers and platforms
  • Joint offers and marketplace packaging
  • First-cohort onboarding
  • Joint events and co-marketing
  • Pipeline and pursuit support

Operations & enablement

  • Partner playbooks and sales kits
  • Technical training and certifications
  • Marketing collateral and case studies
  • QBR and partner success cadence
  • Performance and tier reviews
  • Operator-led program support
03

12-week trajectory

WeekFocusDetail
0102Weeks 1-2: Discovery & assessmentKickoff, stakeholder interviews, ecosystem and competitive mapping, and a clear read on where leverage is hiding.
0304Weeks 3-4: Strategy & prioritiesDefine ICP, partner segmentation, motion priorities, success metrics, and the operating model required to deliver them.
0506Weeks 5-6: Build & enablementStand up the program assets, integrations, partner-facing materials, and the internal enablement to support them.
0708Weeks 7-10: Activate & co-sellLaunch partner outreach, co-sell motions, and joint GTM execution. Pipeline starts moving.
0910Weeks 11-12: Measure & iterateTrack partner-sourced pipeline, retention, and expansion. Tighten what works, kill what doesn't.
04

What you walk away with

01

ERP ecosystem clarity

A clear, prioritized view of the ERP partner landscape and where your team should play.

02

Partner shortlist

A qualified shortlist of partners with the right fit, motion, and revenue potential.

03

Operating model

A working operating cadence connecting product, sales, partnerships, and CS.

04

Joint offers

Joint offers, packaging, and co-sell motions partners actually take to market.

05

Partner-sourced pipeline

Measurable partner-sourced and partner-influenced pipeline tied to revenue.

06

Repeatable motion

A program your team can run independently — not a strategy deck that goes stale.

Ready to build inside ERP?

Whether you're entering ERP or scaling inside it, let's map the highest-leverage moves. Schedule a 30-minute call with an ecosystem operator.

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