Marketplaces ecosystem clarity
A clear, prioritized view of the Marketplaces partner landscape and where your team should play.
The Marketplaces engagement
Marketplaces ecosystem strategy & partnerships
Marketplace launch, category strategy, and seller-buyer ecosystem design, with partner-led motions, co-sell paths, and transactable scale across AWS Marketplace and Shopify.
How do partner programs work in Marketplaces?
Marketplace launch, category strategy, and seller-buyer ecosystem design, with partner-led motions, co-sell paths, and transactable scale across AWS Marketplace and Shopify.
How the engagement runs
- 01
Phase 1
Map
We map the Marketplaces ecosystem — vendors, platforms, channels, and the partner motions that drive growth.
- 02
Phase 2
Position
We sharpen your ICP and positioning inside Marketplaces, define the partner types that matter, and prioritize the right plays.
- 03
Phase 3
Activate
We open doors with priority partners, design joint offers and co-sell motions, and stand up the operating cadence.
- 04
Phase 4
Scale
We tune incentives, expand the partner mix, and turn early wins into repeatable, partner-led pipeline.
What's included
Marketplaces strategy
- Marketplaces ecosystem map and partner landscape
- ICP refinement and segmentation
- Build/partner/buy recommendations
- Target partner shortlist with criteria
- Joint GTM and co-sell motion design
- 90-day execution roadmap
Program design
- Partner tiers, economics, and incentives
- Governance and deal rules
- Onboarding and enablement
- PRM, CRM, and marketplace integrations
- Reporting, attribution, and KPIs
- Field and CS alignment
Activation & recruitment
- Priority Marketplaces partner outreach
- Co-sell motion with hyperscalers and platforms
- Joint offers and marketplace packaging
- First-cohort onboarding
- Joint events and co-marketing
- Pipeline and pursuit support
Operations & enablement
- Partner playbooks and sales kits
- Technical training and certifications
- Marketing collateral and case studies
- QBR and partner success cadence
- Performance and tier reviews
- Operator-led program support
12-week sequence
- 01
Weeks 1-2: Discovery & assessment
Kickoff, stakeholder interviews, ecosystem and competitive mapping, and a clear read on where leverage is hiding.
- 02
Weeks 3-4: Strategy & priorities
Define ICP, partner segmentation, motion priorities, success metrics, and the operating model required to deliver them.
- 03
Weeks 5-6: Build & enablement
Stand up the program assets, integrations, partner-facing materials, and the internal enablement to support them.
- 04
Weeks 7-10: Activate & co-sell
Launch partner outreach, co-sell motions, and joint GTM execution. Pipeline starts moving.
- 05
Weeks 11-12: Measure & iterate
Track partner-sourced pipeline, retention, and expansion. Tighten what works, kill what doesn't.
What you walk away with
Partner shortlist
A qualified shortlist of partners with the right fit, motion, and revenue potential.
Operating model
A working operating cadence connecting product, sales, partnerships, and CS.
Joint offers
Joint offers, packaging, and co-sell motions partners actually take to market.
Partner-sourced pipeline
Measurable partner-sourced and partner-influenced pipeline tied to revenue.
Repeatable motion
A program your team can run independently — not a strategy deck that goes stale.
Personalised with AI
What does Marketplaces mean for your company?
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Ready to build inside Marketplaces?
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