Ecosystem map and partner
Ecosystem map and partner mix aligned to your ICP
The 4-phase engagement
Build a Partner Program
Design and launch a partner program in 90 days: ecosystem mix, partner recruitment, enablement, deal registration, and co-sell.
What is Build a Partner Program?
Build a Partner Program at PartnerAwesome: We design and launch your partner program in 90 days — the right ecosystem mix, partner recruitment, onboarding and enablement, deal registration, and co-sell motions that turn partners into pipeline. The same operating model covers channel and alliance programs, commerce and marketplace ecosystems, payments and fintech partnerships, and AI partner programs, so you get one program built around how your buyers actually purchase.
Engagement at a glance
Who it's for: SaaS, ERP, payments and AI companies launching or relaunching a partner program.
- Length
- 90 days
- Format
- Design and launch, done with your team
- Who you work with
- Jason Asher, founder
How the engagement runs
- 01
Phase 1
Diagnose
We assess where your partner program is today — current partners, motions, gaps, and the highest-leverage moves.
- 02
Phase 2
Design
We translate the diagnosis into a working plan: segmentation, partner targets, program design, incentives, and the operating cadence.
- 03
Phase 3
Build
We stand up the assets, integrations, and enablement that make the program real — PRM, co-sell motion, marketplace plays, and partner-facing materials.
- 04
Phase 4
Activate
We drive recruitment, co-sell, and joint GTM with priority partners so the program ships measurable pipeline, not slideware.
What's included
Strategy & program design
- Partner ecosystem map and prioritization
- ICP and partner segmentation
- Program structure, tiers, and economics
- Operating cadence and governance
- Success metrics and attribution
- 90-day execution roadmap
Platform & integrations
- PRM selection and configuration
- CRM, marketplace, and data integrations
- Reporting dashboards and pipeline visibility
- Deal registration and co-sell workflows
- Partner portal and onboarding flows
- Security, contracting, and compliance
Recruitment & activation
- Target partner identification and outreach
- Co-sell motion design with hyperscalers and platforms
- Joint offers, packaging, and pricing
- Marketplace listing and private offers
- First-cohort onboarding and enablement
- Field alignment with sales and CS
Enablement & operations
- Partner playbooks and sales kits
- Technical and product training
- Marketing collateral and co-marketing assets
- QBR and partner success cadence
- Performance reviews and tiering reviews
- Ongoing operator-led program support
12-week sequence
- 01
Weeks 1-2: Discovery & assessment
Kickoff, stakeholder interviews, ecosystem and competitive mapping, and a clear read on where leverage is hiding.
- 02
Weeks 3-4: Strategy & priorities
Define ICP, partner segmentation, motion priorities, success metrics, and the operating model required to deliver them.
- 03
Weeks 5-6: Build & enablement
Stand up the program assets, integrations, partner-facing materials, and the internal enablement to support them.
- 04
Weeks 7-10: Activate & co-sell
Launch partner outreach, co-sell motions, and joint GTM execution. Pipeline starts moving.
- 05
Weeks 11-12: Measure & iterate
Track partner-sourced pipeline, retention, and expansion. Tighten what works, kill what doesn't.
What you walk away with
Tiering, economics, deal registration
Tiering, economics, deal registration, and program rules
First partners recruited, onboarded
First partners recruited, onboarded, and enabled
Co-sell and marketplace motions
Co-sell and marketplace motions tied to measurable pipeline
Partner-sourced pipeline
A measurable book of partner-influenced and partner-sourced deals tied to revenue, not anecdotes.
Repeatable motion
An operating system your team can run independently — not a deck that goes stale.
Ready to launch your partner program?
30 minutes with Jason. We'll look at your partner mix and what a 90-day launch would cover.
Book a 30-min call about Build a Partner Program →