Your Partner Program,
Fully Managed
We don’t just give you software — we build, launch, and run your entire partner ecosystem. Expert execution powered by AI automation, so you can focus on growth.
The partner economy is here
Partner Programs Fail Without the Right People and the Right Tools
Most companies try to build partner programs one of two ways — and both fall short.
Buy Software, Hope for the Best
You sign up for a PRM tool, but it sits there collecting dust. Software alone doesn’t recruit partners, build relationships, or execute co-marketing campaigns. It’s a dashboard without a driver.
Hire a Consultant, Lose Momentum
You engage a consultant who delivers a strategy deck and a handshake. But when it’s time to execute? You’re on your own — with no automation, no portal, and no scalable infrastructure.
Do It All Yourself, Burn Out
Your founding team or a stretched-thin partnerships hire manages everything in spreadsheets and email threads. It works at 5 partners. It collapses at 50.
Expert Execution Meets Intelligent Automation
Partner Awesome is the first solution that combines a dedicated partner management team with an AI-powered platform — so nothing falls through the cracks.
Dedicated Team
Expert partner managers who do the work
AI Platform
Automation, analytics & partner portal
Revenue Growth
Partners generating predictable pipeline
Your Dedicated Team
- Partner Success Manager (your day-to-day contact)
- Partner Marketing Specialist
- Strategy & Operations Support
- Executive Sponsor for quarterly reviews
- Weekly strategy sessions & monthly reporting
AI-Powered Platform
- Custom branded partner portal
- Deal registration & pipeline tracking
- Marketing automation & co-marketing tools
- Real-time analytics dashboard
- CRM integration (Salesforce, HubSpot, Pipedrive)
Where Are You on Your Partner Journey?
Whether you’re launching from scratch, scaling what’s working, or optimizing a complex ecosystem — we have the right solution.
Launch Your Partner Program
Go from zero to a fully operational partner program in 90 days. We handle everything from strategy to your first recruited partners.
- Partner strategy & ideal partner profiling
- First 10-20 partner recruitment
- Portal setup & onboarding automation
- 90-day launch timeline
Scale Your Partner Ecosystem
You have early partners but need structure, automation, and expert management to turn them into a real revenue engine.
- Program optimization & gap analysis
- Partner performance management
- Marketing automation & co-marketing
- Deal registration & conflict resolution
Optimize Partner Operations
You manage 50+ partners and need enterprise-grade infrastructure, advanced analytics, and operational excellence.
- Enterprise-grade infrastructure
- Multi-tier partner segmentation
- Advanced analytics & forecasting
- Executive reporting & governance
From Strategy to Revenue in 90 Days
Our proven four-phase framework combines expert execution with AI automation at every step.
Strategy
Discovery, ICP development, program design, and your custom partner roadmap.
Recruitment
Targeted partner outreach, qualification, signing, and automated onboarding.
Enablement
Training, co-selling playbooks, resource hubs, and first partner activity.
Growth
Continuous optimization, scaling, executive reporting, and predictable revenue.
Partner Programs Designed for Your Stage
We tailor every engagement to your company size, resources, and growth goals.
Your First Partner Program — Without the First Hire
You’re building fast with limited resources. You don’t have a partnerships hire, and your founding team is juggling product, sales, and fundraising. We become your outsourced partnerships team — designing, recruiting, and launching your program from scratch.
- Partner strategy & program design from scratch
- 10-20 partners recruited in 90 days
- Branded portal, onboarding, and CRM integration
- Weekly check-ins with your dedicated PSM
- Zero internal hires required
Scale Past Spreadsheets and Manual Processes
You have 5-50 partners but your program is manual, inconsistent, and underperforming. Some partners are active, most are silent. You need structure, automation, and dedicated management to turn early traction into a scalable revenue channel.
- Program audit & optimization roadmap
- Automated deal registration & partner comms
- Partner tiering, scorecards, and QBRs
- Co-marketing campaign execution
- 70% reduction in manual partner management tasks
Enterprise-Grade Operations Without the Enterprise Cost
You manage 50+ partners across multiple types, territories, and tiers. The complexity is real — and so are the gaps. You need operational excellence, real-time visibility, and strategic guidance to maximize what your ecosystem can deliver.
- Comprehensive operational audit & transformation
- Enterprise PRM with multi-tier segmentation
- Predictive analytics & executive dashboards
- MDF/co-op fund management at scale
- 40% average operational efficiency improvement
We’re Not a Tool. We’re Not Just Consultants.
We’re Both.
Most partner programs fail not because of bad software, but because companies lack the expertise, time, and focus to execute. You need strategy, execution, and technology working together.
“You’re Left to Figure It Out”
Self-service PRM platforms give you dashboards and workflows — but zero strategy, no recruitment, and no one to drive results. You wouldn’t buy Salesforce and expect revenue to appear. Partner programs are the same.
“Great Advice, No Infrastructure”
Traditional consultants deliver strategy decks and leave. No portal, no automation, no deal tracking. When you need to onboard 50 partners, a PowerPoint isn’t going to cut it.
“One Person, No Platform, No Continuity”
A freelance partner manager gives you a warm body but no technology, no team depth, and no backup plan. When they go on vacation or leave, your program stops.
Not Ready to Talk? Start Here.
Download our most popular resources and start building your partner strategy today — on your own terms.
ELG Best Practices Guide
The complete framework for building an Ecosystem-Led Growth strategy from the ground up.
Download Free90-Day Partner Program Roadmap
A step-by-step plan to design, launch, and activate your first partner program in one quarter.
Download FreePartner Economics Calculator
Model revenue share structures, commission tiers, and forecast your partner program ROI.
Download FreeReady to Build a Partner Program
That Actually Works?
Book a free 30-minute strategy call. We’ll assess your partnership readiness, discuss your goals, and show you exactly how Partner Awesome can build your partner-sourced revenue channel.