Building
Ecosystems
That Accelerate
Growth.
We design and operate AI-native partner ecosystems for Ecosystem-Led Growth (ELG). Our fully managed 90-day launch covers strategy, partner recruitment, enablement, deal registration, and co-sell — so partner-sourced pipeline becomes real, fast.
Nebula
Nebula matches merchants with the right solutions.
Merchants tell us what they need. Solution providers see opportunities that fit, with context up front.
Build your partner ecosystem.
Partner programs, channel, marketplaces, and co-sell — designed and operated with you until partner-sourced pipeline is real. In 90 days we build the program architecture, recruit your first partners, and stand up enablement, deal registration, and co-sell motions.
Choose the right platforms.
We've operated inside the ecosystems you're buying from. ERP and AI selection, NetSuite advisory, and integration roadmaps — vendor-neutral, operator-led. We bring insider context on licensing, SI fit, SuiteApp stacks, and the partner ecosystem around each platform.
Strategy, leadership, and execution across the full ecosystem stack.
Three ways to work with us — build your program, lead it with you, or advise on the stack underneath it.
Build a Partner Program
Design and launch a partner program in 90 days: ecosystem mix, partner recruitment, enablement, deal registration, and co-sell. Covers channel, alliances, commerce, payments, and AI partner programs.
The platforms we've operated inside.
The five ecosystem arenas we operate in — each with its own playbook, benchmarks, and dedicated practice.
ERP Ecosystems
Our deepest bench — years operating SI and ISV motions inside the NetSuite ecosystem, with alliance and selection work across SAP and Epicor.
Outcomes, not decks.
Selected engagements across ERP, AI, payments, commerce, and channel. Reach out for detailed references.
ERP Ecosystem Growth
Designed and operated an SI and ISV ecosystem motion that multiplied partner-sourced pipeline inside the NetSuite ecosystem.
AI Ecosystem Development
Built an AI ecosystem strategy spanning model, infrastructure, and agent platform partnerships — 5 partner categories mapped.
Payments Partnership Strategy
Shaped a payments partnership strategy across orchestration, embedded finance, and cross-border motions.
Marketplace Launch Strategy
Marketplace category strategy, seller acquisition motion, and partner program — category depth in the first 90 days.
Channel Program Design
Full channel program from scratch — tiering, economics, enablement, deal reg, and recruitment — live in under a quarter.
Cross-Ecosystem Revenue Engine
Connected NetSuite, Shopify, Stripe, and AI agent platforms into a unified partner-driven pipeline.
Where we operate.
Nine verticals, one operating model — partner-led growth tuned to each industry's stack.
Enterprise Software
Platform ecosystem strategy for B2B software — AWS Marketplace, Salesforce, and Microsoft co-sell and integration-led growth motions.
Which ecosystems should you win first?
Enter your website and three quick picks. Our AI reads your site and builds your top ecosystems, first partners, and a 90-day plan.
Steal our playbooks.
Templates, decks, and playbooks pulled straight from the way we run engagements. Free. Grab one, or book a session and we'll walk you through it.
90-Day Partner Launch Roadmap
A week-by-week plan to launch your partner program in 90 days — from foundations to first partner-sourced revenue.
Latest from the blog & podcast.
Essays and conversations on ecosystem strategy, partner programs, and ecosystem-led growth.
Account-Based Attribution for Buying Committees
How to measure entire buying groups instead of lone leads — and credit partners fairly.
Read →ArticleInside Stripe's Partner Ecosystem Strategy
The distribution-and-infrastructure flywheel behind one of fintech's strongest ecosystems.
Read →ArticleMeasuring Enablement ROI with AI Analytics
Turn partner enablement from a periodic report into a continuous, data-driven system.
Read →An ecosystem operating team, not a consultancy.
We've built and scaled partnerships from the inside. Our 90-day launch methodology covers ecosystem strategy, partner recruitment, enablement, deal registration, and co-sell — so you get a working partner program, not a deck. We build AI agent workflows, marketplace plays, and channel motions that connect into one revenue engine. And because we've operated inside these platforms, we advise both sides: vendors building ecosystems, and the operators choosing between them.
20+ years of ecosystem leadership
Operators who have built and scaled partner programs across categories and stages.
Oracle NetSuite ecosystem depth
Deep operating history inside the NetSuite SI and ISV ecosystem.
AI ecosystem strategy
Model, infra, agent, and data partnership strategy for modern AI companies.
Payments & commerce expertise
Orchestration, embedded finance, headless commerce, OMS, and marketplaces.
How we use AI: we power our own delivery with agentic workflows — market mapping, partner scoring, GTM play design, and workflow automation — so we move faster and hand you operating systems, not just decks.
Ready to get Awesome?
Whether you're a founder building from zero or a CRO scaling a channel — 30 minutes, and you'll leave with a read-out on your ecosystem opportunity.
Book a strategy session
Book directly on the calendar and we'll confirm within one business day.
Schedule my session →Or join our ecosystem