90-Day Partner Launch Roadmap
A week-by-week plan to launch your partner program in 90 days — from foundations to first revenue.
Your Week-by-Week Action Plan
Lay the groundwork for a scalable partner program with the right strategy and materials.
- Define Ideal Partner Profile (IPP)
- Create partner value proposition
- Build recruitment pitch deck
- Set up partner tracking in CRM
- Draft partner agreements
- Define commission structure
Execute targeted outreach to sign your first cohort of strategic partners.
- Build target partner list (50+)
- Launch outreach sequences
- Conduct qualification calls
- Negotiate agreements
- Sign 5-10 partners
- Schedule onboarding sessions
Activate your partners and generate your first partner-sourced pipeline.
- Complete partner onboarding
- Deliver sales enablement training
- Launch first co-marketing campaign
- Begin account mapping
- Set up weekly partner syncs
- Close first partner-sourced deals
Day 90 Milestones
5-10 Active Partners Signed
Formalized relationships with strategic partners who align with your ICP and are ready to drive revenue.
First Co-Marketing Live
Joint webinar, content piece, or campaign launched with at least one partner to generate shared pipeline.
Partner Pipeline Generating
Qualified opportunities flowing through partner referrals and co-sell motions into your sales pipeline.
Tracking & Reporting Live
CRM configured to track partner-sourced and partner-influenced deals with attribution reporting.
Get the 90-Day Roadmap
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