The 4-phase engagement

Strategic Partnerships

Build a partner ecosystem that drives revenue, strengthens adoption, and scales through marketplaces, co-sell, and AI-enabled alliances.

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The 4-phase engagement

PHASE 01

Diagnose

We assess where you are today in strategic partnerships — current partners, motions, gaps, and the highest-leverage moves for 2025-2026.

PHASE 02

Design

We translate the diagnosis into a working plan: segmentation, partner targets, program design, incentives, and the operating cadence.

PHASE 03

Build

We stand up the assets, integrations, and enablement that make the program real — PRM, co-sell motion, marketplace plays, and partner-facing materials.

PHASE 04

Activate

We drive recruitment, co-sell, and joint GTM with priority partners so the program ships measurable pipeline, not slideware.

What's included

Strategy & program design

  • Partner ecosystem map and prioritization
  • ICP and partner segmentation
  • Program structure, tiers, and economics
  • Operating cadence and governance
  • Success metrics and attribution
  • 90-day execution roadmap

Platform & integrations

  • PRM selection and configuration
  • CRM, marketplace, and data integrations
  • Reporting dashboards and pipeline visibility
  • Deal registration and co-sell workflows
  • Partner portal and onboarding flows
  • Security, contracting, and compliance

Recruitment & activation

  • Target partner identification and outreach
  • Co-sell motion design with hyperscalers and platforms
  • Joint offers, packaging, and pricing
  • Marketplace listing and private offers
  • First-cohort onboarding and enablement
  • Field alignment with sales and CS

Enablement & operations

  • Partner playbooks and sales kits
  • Technical and product training
  • Marketing collateral and co-marketing assets
  • QBR and partner success cadence
  • Performance reviews and tiering reviews
  • Ongoing operator-led program support

12-week sequence

  1. 01

    Weeks 1-2: Discovery & assessment

    Kickoff, stakeholder interviews, ecosystem and competitive mapping, and a clear read on where leverage is hiding.

  2. 02

    Weeks 3-4: Strategy & priorities

    Define ICP, partner segmentation, motion priorities, success metrics, and the operating model required to deliver them.

  3. 03

    Weeks 5-6: Build & enablement

    Stand up the program assets, integrations, partner-facing materials, and the internal enablement to support them.

  4. 04

    Weeks 7-10: Activate & co-sell

    Launch partner outreach, co-sell motions, and joint GTM execution. Pipeline starts moving.

  5. 05

    Weeks 11-12: Measure & iterate

    Track partner-sourced pipeline, retention, and expansion. Tighten what works, kill what doesn't.

Outcomes

Partner ecosystem map aligned

Partner ecosystem map aligned to ICP and growth priorities

Partner tiering, incentives, and

Partner tiering, incentives, and governance model built

Co-sell and marketplace motion

Co-sell and marketplace motion designed for revenue

Attribution framework tied to

Attribution framework tied to pipeline, ACV, and retention

Partner-sourced pipeline

A measurable book of partner-influenced and partner-sourced deals tied to revenue, not anecdotes.

Repeatable motion

An operating system your team can run independently — not a deck that goes stale.

Ready to operationalize Strategic Partnerships?

Let's discuss how Strategic Partnerships fits your ecosystem and what the first 90 days look like. Schedule a 30-minute call with an operator — no pitch, just a working conversation.

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