A fully managed partner program, live in 90 days.
PPaaS gives you the ecosystem team, the program architecture, and the operating cadence — designed, launched, and run for you.
What is Partner Program as a Service?
Partner Program as a Service (PPaaS) is a fully managed model where an external ecosystem team designs, launches, and operates your partner program instead of you hiring a full partnerships department. PartnerAwesome runs the whole motion — strategy and program design, partner recruitment, enablement and co-sell execution, and ongoing optimization — with a first program live in about 90 days.
Four phases, one operating team
Each phase is a service you can read about on its own page — PPaaS is all four, run together, with one owner accountable for partner-sourced pipeline.
Strategy & program design
Ecosystem map, partner types, tiering, economics, deal rules, and the revenue model your program will be measured against.
Partner recruitment
Target lists, qualification criteria, outreach, and signed partners in the categories that match your ICP and motion.
Program execution
Onboarding, enablement assets, deal registration, co-sell plays, marketplace motion, and the operating cadence that keeps partners active.
Optimization
Attribution, partner scorecards, incentive tuning, and pruning — so the program compounds instead of plateauing.
What is included
- Ecosystem strategy and partner program architecture
- Partner tiering, incentives, and deal registration rules
- Recruitment pipeline and partner qualification scoring
- Onboarding paths and enablement assets partners actually use
- Co-sell and marketplace plays with named owners
- Attribution reporting tied to pipeline, ACV, and retention
- AI-assisted workflows for partner matching, onboarding, and enablement
- A weekly operating cadence with your GTM leadership
When PPaaS is the right call
You have no program yet
Inbound partner interest exists, but nobody owns it. PPaaS stands up the program, the rules, and the first cohort of partners.
You have a program that stalled
Signed partners, little revenue. PPaaS rebuilds the economics, enablement, and cadence, then re-activates the base.
You are not ready for a full-time hire
A senior partnerships hire is a long search and a large fixed cost. PPaaS gives you a working program first and a hiring spec later.
Frequently asked questions
What is Partner Program as a Service?
Partner Program as a Service is a fully managed engagement where an outside ecosystem team designs, launches, and runs your partner program end to end — strategy, recruitment, enablement, co-sell execution, and reporting — rather than handing you a strategy document to implement yourself.
How long does it take to launch?
PartnerAwesome works to a 90-day launch: program design and partner targeting in the first phase, recruitment and onboarding in the second, and live co-sell motion plus reporting by the end of the engagement's first cycle.
How is PPaaS different from hiring a partnerships lead?
A single hire needs onboarding, a program to run, and supporting operations. PPaaS brings the operating team, the program architecture, and the enablement assets together, and it can hand the running program to an internal owner later.
Does PPaaS replace our internal team?
No. PPaaS operates the program alongside your sales, marketing, and product teams, and is designed to be transferred to an internal ecosystem owner once the motion is producing predictable partner-sourced pipeline.
Which ecosystems does PartnerAwesome cover?
ERP and Oracle NetSuite, commerce and marketplaces, payments and fintech, AI platforms, and cloud infrastructure — including co-sell and marketplace motions on platforms such as AWS Marketplace, Shopify, and Stripe.