The PartnerAwesome Blog.
Insights, frameworks and tactical playbooks for partner program leaders — fresh from the field.
AI-Curated Knowledge Bases for Partner Self-Service
From Static Portals to Intelligent Copilots How AI-Curated Knowledge Is Redefining Partner Self-Service and Driving Channel Growth The Self-Service Imperative: Expectations vs. Reality 88% of people expect a brand to offer a self-service portal. 14% of issues are fully resolved b
Why Executives Are Losing Confidence in Channel Metrics
The Confidence Collapse Why executives are losing faith in traditional marketing metrics and what it takes to win back their trust. A Crisis of Confidence in Numbers 11% of marketing executives feel fully confident in their current data attribution models. 52% of senior marketing
The Partner Sales Playbook: Co-Sell Motions That Work
The Partner Sales Playbook Co-Selling has moved from an experimental tactic to the primary growth motion in B2B. Discover the motions that actually work. The Impact of Co-Selling is Undeniable 30-46% Faster Deal Closures 40-60% Higher Win Rates 40-80% Larger Deal Sizes Market Tre
AI-Native ERP for High-Growth Finance Teams
What an AI-native ERP is, how Campfire automates reconciliation, the close and reporting for high-growth finance teams, and how to know if it's right for you.
AI + Human-in-the-Loop NetSuite Implementations
How PartnerAwesome pairs Claude with human-in-the-loop oversight to accelerate NetSuite data migration, reporting and troubleshooting — without giving up control.
Choosing a NetSuite Implementation Partner
Planning a greenfield NetSuite build? A practical guide to the NetSuite partner landscape and how to choose the right implementation partner.
ERP Payments Done Right
A finance leader's guide to ERP payments: embed checkout and pay-by-link in NetSuite, Dynamics or SAP, stay processor-agnostic, and automate reconciliation.
PIM & CPQ for Complex Products
A technical guide for manufacturers and distributors: how to connect PIM and CPQ to any ERP so complex, configurable products stay accurate from catalog to order.
Getting Discovered by AI: Schemas, llms.txt and Beyond
Getting Discovered by AI Schemas, llms.txt, and the Future of Search A New Era of Discovery Discovery is no longer just "Can Google rank this page?". The new question is: "Can AI agents understand, trust, and act on this content?" The web is shifting from pages and keywords to en