The Rise of
Ecosystem-Led Growth
How networked partnerships are redefining revenue, with 60% of global revenue projected to come from partner-driven models by 2026.
The $11.8 Trillion Shift
The integrated network economy is not just a trend; it’s a fundamental reshaping of global commerce. Projections show a massive transition toward partner-driven revenue models.
By 2030, ecosystem models will account for one-third of the world’s total sales output.
– McKinsey Estimate
The 2026 Playbook: A New Era of Convergence
The market is shifting from simple alignment to a fully integrated ecosystem convergence, where channels, alliances, and AI merge into a single networked value model.
Critical Infrastructure
Cloud Marketplaces are Key
With a 21.8% YoY growth in spending, cloud marketplaces have become a critical junction for indirect sales and co-selling with hyperscalers.
Integrations are Non-Negotiable
Scalable integration strategies are essential for B2B SaaS companies to drive ELG without monopolizing development resources.
The Hidden Pipeline
Analysis of just 300 companies revealed a massive untapped revenue stream partners can help close.
in open opportunities on existing accounts.
Ready to Build Your Ecosystem?
Transform your partner program from a supplementary function into your core business driver. Let’s explore how an ecosystem-led approach can accelerate your growth.