The Partner Awesome Method
A proven, 5-phase methodology developed from 20+ years of successful partner program implementations. We turn partnerships into competitive advantages.
Book a CallOur 5-Phase Methodology
Phase 1: Assess
Discovery, Audit & Analysis
We dive deep into your business, competitive landscape, and partnership goals. Through comprehensive discovery, we identify opportunities, assess current capabilities, and establish clear benchmarks for success.
Deliverable: Strategic Assessment Report
Phase 2: Design
Strategy, Structure & Planning
We design a customized partner program structure aligned with your business goals. This includes partner tiers, incentive models, go-to-market strategy, and detailed operational playbooks.
Deliverable: Partner Program Blueprint
Phase 3: Build
Technology, Processes & Content
We build the infrastructure needed to support your program. This includes technology platform setup, process documentation, training materials, marketing collateral, and partner enablement resources.
Deliverable: Fully Operational Partner Ecosystem
Phase 4: Launch
Recruitment, Activation & Go-Live
We execute your program launch with partner recruitment campaigns, onboarding, and activation support. Our team ensures smooth go-live with comprehensive training and dedicated support.
Deliverable: Live Partner Program with Initial Partners
Phase 5: Optimize
Iterate, Improve & Scale
We continuously optimize your program based on real-world performance data. Through iterative improvements and strategic scaling, we help you maximize ROI and grow your partner ecosystem sustainably.
Deliverable: Ongoing Optimization & Growth Strategy
Why This Method Works
Proven Track Record
Refined through 100+ successful implementations across industries, our methodology is battle-tested and continuously improved.
Customized Approach
Every program is tailored to your unique business model, market, and goals. We don’t believe in one-size-fits-all solutions.
Fast Implementation
Most clients launch their programs within 90 days, getting to market quickly while maintaining quality and strategic alignment.
Continuous Improvement
Our iterative approach means your program evolves with your business. We focus on optimization and scaling for long-term success.
Expert Guidance
Our team brings decades of combined partner program expertise, helping you avoid common pitfalls and maximize opportunities.
Results-Driven
We measure success through clear KPIs and ROI metrics, ensuring your partner program delivers tangible business value.
Timeline Expectations
Phase 1: Assess
Discovery calls, stakeholder interviews, competitive analysis, and initial assessment documentation.
Phase 2: Design
Program strategy development, partner tier structure definition, incentive model design, and operational planning.
Phase 3: Build
Technology platform configuration, process documentation, content creation, training material development, and enablement resources.
Phase 4: Launch
Partner recruitment, onboarding, launch event support, initial activation, and go-live support.
Phase 5: Optimize
Performance monitoring, iterative improvements, partner support, and strategic scaling initiatives.
Ready to Build Your Partner Program?
Let’s discuss how The Partner Awesome Method can transform your partnership strategy and accelerate your business growth.
Book a Call