Strategy & Planning – Partner Awesome

Strategy & Planning

Build a partner program that drives growth and creates mutual value

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What’s Included

Partner Program Assessment & Audit

We conduct a comprehensive analysis of your current partner ecosystem, identifying strengths, weaknesses, and opportunities for optimization and growth.

Ideal Partner Profile (IPP) Development

Define the exact partner characteristics that align with your business goals, ensuring you recruit and engage the right strategic partners.

Go-to-Market Partner Strategy

Develop a clear roadmap for partner acquisition, engagement, and enablement that accelerates market penetration and revenue growth.

Program Structure & Tier Design

Create a scalable tier system that rewards top performers, motivates growth, and aligns partner incentives with business objectives.

Incentive & Commission Planning

Build competitive compensation models that drive desired behaviors while protecting margins and ensuring long-term program sustainability.

Technology Stack Recommendations

Identify and recommend the tools and platforms needed to manage, track, and optimize your partner program at scale.

Competitive Analysis

Benchmark your partner program against industry leaders to ensure competitiveness and identify gaps in your go-to-market strategy.

Business Case Development

Create a detailed financial model projecting partner program ROI, helping secure stakeholder buy-in and investment approval.

Our Process

1

Discovery

We dive deep into your business model, competitive landscape, and partner ecosystem to understand your unique needs and challenges.

2

Analysis & Assessment

Our team conducts a thorough analysis of your current state, market opportunities, and identifies key strategic priorities for your partner program.

3

Strategy Development

We develop a comprehensive partner strategy including program design, go-to-market approach, and financial projections.

4

Deliverables & Planning

You receive actionable deliverables and a clear roadmap for implementation, ensuring smooth execution of your partner strategy.

Deliverables

Partner Strategy Document

A comprehensive guide covering your partner program vision, objectives, go-to-market strategy, and execution roadmap.

Ideal Partner Profiles

Detailed profiles defining the types of partners you should recruit, including characteristics, capabilities, and alignment criteria.

Program Blueprint

A detailed operational guide covering program structure, tiers, benefits, requirements, and management processes.

Financial Model

A comprehensive spreadsheet projecting program costs, partner revenue, ROI, and break-even timelines to guide investment decisions.

Competitive Analysis

An assessment of competitor partner programs highlighting gaps and opportunities to position your program for success.

Technology Recommendations

Curated list of tools and platforms recommended for partner management, tracking, and enablement at your scale.

Ready to Build Your Partner Program?

Let our experts guide you through every step of creating a winning partner strategy that drives growth and creates lasting value.

Book a Call Today
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