Networked Value Models

Linear programs are replaced by interconnected “swarms” of vendors, ISVs, and specialists for joint solutioning and shared outcomes.

Quantifiable Economics

AI enables precise revenue attribution, shifting investments from intuition-based to ROI-based decisions.

Micro-Specialization

Partners focus on niche verticals (e.g., AI in health compliance) and use cases, eroding generalists’ market share.

Trust & Transparency

Full visibility into data sharing, AI usage, and incentives becomes critical for building and maintaining partner loyalty.

• Adopt AI for ROI

  Implement attribution models to prioritize high-impact partners and justify investments.

• Build Networks, Not Channels

  Focus on co-investing with micro-specialists to create complete customer solutions.

• Automate & Centralize

  Use AI and CRM-native tools to automate workflows and provide a transparent, central portal for partners.

• Measuring Influence

  Without AI, attributing revenue is difficult, leading to misallocated resources and partner churn.

• Siloed Data

  Lack of integrated systems hinders visibility, reporting, and the ability to fairly reward partners.

• Coordinating “Swarms”

  Managing multi-partner collaborations requires new operating models beyond traditional PRM tools.