Partner Programs for Startups | PartnerAwesome
For Ambitious Startups

Partner Programs
Built to Scale

Everything you need to build, launch, and scale successful partnerships. From first handshake to ecosystem domination.

Explore Resources → See the Journey
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Your Partnership Success Hub

Stop Building in Isolation

Whether you’re exploring your first partnership or scaling an existing program, we’ve built a comprehensive set of resources to guide you every step of the way.

Our approach is practical, battle-tested, and designed specifically for startup environments where agility and smart partnership decisions matter most.

127+
Startups Advised
3.2x
Pipeline Multiplier
47%
Lower CAC
$2.4B
Revenue Generated
Strategic Playbooks

Resources for Every Phase

From partner discovery to program optimization, dive into guides crafted for your stage.

🎯
Discovery Phase

Partner Selection Checklist

Identify and evaluate potential partners with a structured approach. Assess fit, alignment, and mutual value creation before committing resources.

View Checklist
🤝
Recruitment Phase

Partner Recruitment Playbook

Learn proven strategies to attract high-quality partners who align with your vision. Master messaging, outreach, and closing your first agreements.

Explore Strategy
⚡
Enablement Phase

ELG Best Practices

Master the essentials of partner enablement and go-to-market collaboration. From onboarding to co-marketing, everything you need to succeed.

Learn Best Practices
🗺️
Implementation Phase

90-Day Partnership Roadmap

Execute your partnership strategy with confidence. Break down complex goals into 90-day sprints for measurable, actionable results.

Get the Roadmap
🚀
Growth Phase

Partner Training Guide

Build partner capabilities for long-term success. Equip your partners with the skills, knowledge, and tools they need to deliver exceptional value.

Access Training
💰
Strategy Phase

Partner Program Economics

Understand the financial mechanics of successful partner programs. Model revenue share, margins, and ROI to build sustainable partnerships.

Explore Economics
📝
Legal Phase

Partner Agreement Templates

Get started faster with battle-tested agreement templates. Customize contracts that protect both parties while enabling growth.

Get Templates
🎤
Sales Phase

Customer Pitch Deck

Craft compelling partner pitches that win deals. Use proven frameworks to communicate value and close partnership agreements faster.

View Deck
The Path Forward

Your Partnership Journey

Five phases to partnership excellence. Each step builds on the last.

1
Select
Find your ideal partners
2
Recruit
Win partner commitment
3
Enable
Equip for success
4
Execute
Drive real results
5
Grow
Scale your ecosystem

Each phase is covered by dedicated resources to ensure you have the guidance needed at every step. Start anywhere that matches your current needs.

Ready to Build Your
Partner Engine?

Start with the Partner Selection Checklist or jump to the phase that matches your current needs.

Get Started Now →
Common Questions

Frequently Asked

Everything you need to know about getting started with our partnership resources.

Which resource should I start with?
Start with the Partner Selection Checklist if you’re building a program from scratch. If you already have potential partners in mind, jump to Partner Recruitment to move them forward in the pipeline.
How long does the 90-Day Roadmap take?
The roadmap fits within a 90-day sprint cycle, but the timeline is flexible based on your capacity and partnership complexity. Most teams complete key milestones within 60-90 days.
Can I use these for multiple partnerships?
Absolutely! These resources are designed to scale. Use them as templates for every partnership you build. Customize them to match your unique business model and partner landscape.
What if I’m at a later stage?
Jump to any phase that matches your current needs. The 90-Day Roadmap and Partner Training Guide are especially valuable for scaling existing partnerships and improving performance.
Are these resources industry-specific?
No, these resources apply across industries. The principles are universal for B2B partnerships. You’ll customize tactics and metrics based on your specific market and partner types.

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