The ROI of Partnership: Why Certified Partners are Your Greatest Asset
Unlock exponential growth and sustainable success by investing in a world-class partner certification program. The data is clear: trained partners don’t just sell more—they transform your business.
How do trained partners impact revenue growth?
The difference is stark. Certified partners consistently and significantly outperform their untrained counterparts across key growth metrics.
Emerging Trends in Partner Enablement for 2026
Formalized Strategy is Key
Companies with a formal partner strategy report 93% ROI satisfaction, compared to just 68% for those without.
AI-Powered Ecosystems
Leveraging AI delivers up to 490% ROI, 46% faster deal closures, and 2.8x higher win rates through intelligent enablement.
Focus on Measurement
The future is linking training directly to revenue, tracking metrics like partner-sourced revenue and deal registration volume.
Navigating the Partnership Landscape
Common Challenges
Key Opportunities
Key Metrics for Measuring Program Success
Go beyond basic completion rates. Track the metrics that directly correlate with ecosystem health and revenue growth.
High Impact
+19-32%
Leading Indicator
Case Studies: Successful Programs in Action
Gusto’s People Advisory Certification
Certified partners acquired 40% more clients within 90 days of certification.
3x–15x growth
in payroll services revenue.
Red Hat’s Tiered Partner Program
Partners advance through tiers (Ready, Advanced, Premier) by earning points from certifications and deal registrations.
Points-based incentives
drive desired behaviors.