The Power of Partnership: By The Numbers
Partner-sourced opportunities are significantly more likely to become won deals.
Deals influenced by partners bring in more revenue per transaction.
Close deals nearly twice as fast when partners are involved in the sales cycle.
How Co-Selling Outperforms Traditional Sales
Structured partner activation directly fuels co-selling success, leading to superior outcomes across key business metrics.
+68%
+40%
+46% Faster
The 30-60-90 Day Activation Blueprint
Days 1-30: Onboard & Align
- ✔Joint Value Proposition (JVP) finalized.
- ✔Technical & sales training completed.
- ✔First joint marketing content drafted.
Days 31-60: Engage & Co-Market
- ✔Launch first co-branded campaign/webinar.
- ✔Identify and qualify first 5 joint leads.
- ✔Conduct joint sales meeting with a prospect.
Days 61-90: Co-Sell & Optimize
- ✔Close the first partner-sourced deal.
- ✔Build a repeatable co-selling process.
- ✔Review KPIs and plan for the next quarter.
Challenges to Overcome, Opportunities to Seize
🚨 Common Challenges
Low Portal Adoption: Average 10-15% adoption requires multi-channel nudges.
Proving ROI: Co-sell complexity makes attribution difficult without integrated CRMs.
Manual Processes: Slows down time-to-value and frustrates partners.
🚀 Massive Opportunities
Data-Driven Decisions: Boost close rates by 68% with programmatic enablement.
Scale Revenue Share: Grow partnerships to represent 25-30% of total company revenue.
Market Expansion: 50% of leaders use partnerships for effective new market entry.
Playbooks in Action
Agency New Business Growth
Case Study: PartnerStack’s 200% YoY Revenue Surge
By implementing a structured activation playbook, one high-growth company on PartnerStack achieved incredible results:
- 🚀Partner-attributed revenue grew 200% year-over-year.
- 📈Agency-driven new business soared from 15% to over 40% of their total.
- 🤝This demonstrates the direct link between formal activation and substantial revenue impact.
Ready to Activate Your Partner Ecosystem?
Stop leaving revenue on the table. Let’s build a powerful, scalable partner program together.