AWS Partner Network Deep Dive

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The AWS Partner
Profit Engine

A deep dive into the modern revenue multiplier and growth strategies.

$7.13
Revenue Multiplier
for every $1 of AWS tech sold

240%
ROI with Generative AI

Customers using GenAI with partners see huge returns and $16.5M in benefits over three years.

357%
Customer Base Growth

AWS customer base soared to 4.19 million businesses since 2020, powered by startups and SMBs.

35%
More SMB Growth

SMB Competency Partners outpaced their peers in year-over-year SMB business growth.

The Partner Maturity Ladder: Climbing to $7.13x

$1.26x
Focused Partners

Single practice, SMB focus.

$3.26x
Multi-category Partners

Diversified services portfolio.

$5.78x
Progressive Partners

Mastery across multiple categories.

$7.13x
Expert Partners

Full lifecycle services, focused on AI and business outcomes.

The AI Revolution: A Partner’s Goldmine

Partners Delivering AI Solutions
82%

Partners are crucial for accelerating AI proofs-of-concept into full production deployments, capturing massive ROI for customers and driving unprecedented growth.

Case Study: Innovative Solutions

310% growth in AWS AI customer pipeline.

AI deal sizes are 4x larger than traditional deals.

65% YoY AWS sales growth.

Fueling the Fire: Key Ecosystem Growth Drivers

Startup Customer Growth (since 2020)

257%

SMB Customer Growth (since 2020)

165%

Low-Spend Customer Growth (<$1k/mo, YoY)

88.7%

6 Key Strategies for Profitability

1. Deepen AWS Engagement & Advance Levels

Progress through the Partner Maturity Framework from Focused ($1.26x) to Expert ($7.13x) by expanding your service offerings and lifecycle management capabilities. Engage with the AI & Data Knowledge Center to potentially 2x your pipeline value.

2. Diversify Services & Focus on AI Outcomes

Expand beyond simple resale to include high-value build and manage services. With 82% of partners delivering AI, focus on solutions that provide tangible business outcomes and leverage the 240% ROI potential for customers.

3. Leverage Marketplace & Co-Sell Tools

With 64% of partners using AWS Marketplace, it’s a critical channel for growth. Utilize the enhanced Partner Central tools for co-sell planning, multi-partner collaboration, and CRM integration to streamline sales cycles and expand reach.

Ready to Maximize Your AWS Partner Revenue?

Let’s explore how these strategies can unlock your full potential in the AWS ecosystem.

Schedule some AWESOME and let’s talk >

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