Atlassian Marketplace: The Blueprint for Success
Navigating the $2 billion ecosystem, new revenue models, and the strategic shift to enterprise-grade cloud apps.
How Revenue Share Changes Impact Partners
Atlassian is restructuring its revenue share model, creating both challenges for legacy apps and significant incentives for new Forge development. The changes are set to roll out in 2026.
Forge App Revenue Share
15%
17%
Connect App Revenue Share
15%
25%
Emerging Trends: The Decisive Shift to Forge
The Forge Advantage
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Massive Incentive: 100% revenue retention (0% share) on the first $1M in lifetime earnings for eligible Forge apps. -
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Enterprise Ready: Built for cloud security, scalability, and trust—meeting the demands of large customers. -
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Future-Proof: Aligned with Atlassian’s strategic roadmap, ensuring long-term compatibility and support.
The Connect Challenge
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Revenue Pressure: Share increases to 25% by late 2026, significantly impacting profitability for non-migrated apps. -
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Migration Complexity: Transitioning from Connect to Forge requires significant development effort and resources. -
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API Constraints: Upcoming point-based rate limits and API changes pose risks to app performance and viability.
Key Factors for Marketplace Success
Q. What is the core function of Marketplace apps for Atlassian?
Apps do not compete with Atlassian; they **complete the platform**. Partners act as a “force multiplier,” addressing niche use cases and extending Atlassian’s roadmap faster than internal teams ever could, which is crucial for enterprise adoption.
Q. Where is the biggest opportunity for app growth?
The enterprise segment (10,000+ users) is the key opportunity. These customers spend over **$4 on apps for every $1 on core products**. Success hinges on building trust-focused, secure, and AI-integrated apps on the Forge platform.
Q. What is the primary actionable insight for partners today?
**Prioritize Forge development immediately.** Leveraging the 0% revenue share incentive for new apps is critical for scaling. For existing apps, accelerating the migration from Connect to Forge is essential to avoid the 25% revenue share and remain competitive.
Ready to Thrive in the Atlassian Ecosystem?
Let’s build a strategy that leverages these insights to maximize your app’s success on the Atlassian Marketplace.