Partner Reactivation Strategies

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Reignite & Rise

Turn Dormant Alliances into Your Biggest Growth Engine

The Power of Reactivation: By the Numbers

+40%
Higher Average Order Value from partner-sourced deals.

53%
More likely to close when a partner is involved.

72%
Of companies report lower Customer Acquisition Costs via partners.

What are the most effective strategies for reactivating dormant partners?

🤝

Community & Co-Marketing

Launch co-branded webinars (53% higher attendance) and prioritize in-person events, preferred by 90% of partners.

📊

Data-Driven Decisions

By 2026, 65% of B2B sales will be data-driven. Track activation rates and time-to-activate to guide your efforts.

🏆

Incentivize Retention

Shift rewards from one-off deals to long-term value, like upsells and second-sale milestones, as seen with Looka.

🚀

Leverage Technology

Use AI for partner matching based on audience overlap and PRM software to create centralized hubs for deal tracking.

Deal Performance: Partner vs. Non-Partner

Average Order Value (AOV)

Partner-Sourced
+40%
Non-Partner
 

Conversion Speed

Partner-Sourced
46% Faster
Non-Partner
 

Real-World Examples of Successful Reactivation

Case Study: ZALORA & Love, Bonito

By leveraging activation analytics, these companies achieved massive growth through optimized onboarding and performance tracking.

Activation Rate Increase
 

450%

Revenue Growth
 

250%

How to Ensure Long-Term Engagement

Challenges

  • ✗Onboarding bottlenecks & poor communication.
  • ✗Rising CAC (up 60%+) and ad fatigue.
  • ✗Keeping partners engaged post-activation.

Opportunities

  • ✔Measure and optimize: Track activation rates quarterly.
  • ✔Build communities: Use co-branded events to boost loyalty.
  • ✔Co-sell aggressively: Bundle offerings to drive AOV uplift.

Ready to Reactivate Your Partner Ecosystem?

Let’s build a data-driven strategy to turn your dormant partners into a powerful revenue stream. Our experts can help you implement these insights for explosive growth.

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