Low Margins, High Volume

Wallets need adjacent services like credit and loyalty, delivered via partners, to be profitable.

Interoperability & Reach

Partnerships are crucial to bridge fragmented wallet schemes, banks, and card networks globally.

Regulatory Complexity

Local bank and PSP partners are essential to navigate diverse licensing, KYC, and AML rules.

Super-App Expectations

Users demand all-in-one platforms for payments, bills, and loyalty, making ecosystems inevitable.

Global Wallet Spending (2024)

Wallet Share of Digital Spending by Country

Multi-Rail Platforms

Wallets are becoming front-ends for cards, A2A, open banking, and crypto, requiring deep integrations with banks and payment schemes.

Cross-Border & FX Alliances

Co-branded offerings between local wallets and global remittance partners (e.g., Wise) are surging to capture global payment flows.

Embedded Merchant Finance

Wallets are evolving into merchant platforms, offering instant settlement, micro-lending, and loyalty via fintech and bank partners.

Identity & Super-App Convergence

Integration of Digital ID, loyalty, and non-financial services (travel, mobility) is turning wallets into operating systems for daily life.

Alipay & WeChat Pay

Dense webs of bank, merchant, and lifestyle partners create closed-loop super-app “operating systems” that dominate the Chinese market.

Apple Pay & Google Pay

Leverage device OS dominance and deep partnerships with issuers and networks to drive global adoption without becoming banks themselves.

Brazil’s Pix Ecosystem

A powerful model of public-private collaboration, where wallets partner with banks to leverage the central bank’s instant payment scheme, Pix.

European Local Wallets

Bank-backed champions like Bizum and Swish prove that collaborative bank ecosystems can build strong local wallets by partnering on UX and rails.

For Banks & FIs

Choose your role: orchestrate a regional wallet or be a high-value node (credit, FX, compliance) within leading third-party wallets. Prioritize interoperable partnerships.

For Wallets & Fintechs

Go beyond payments. Embed savings, credit, and insurance via regulated partners. Target high-value flows like gig worker payouts and cross-border B2B payments.

For Merchants & Platforms

Treat wallet acceptance as a growth lever. Use wallet partnerships to access integrated loyalty and one-click checkout. Bundle payments inside software to create new revenue.