The First 90 Days
Partner Success Framework
Transforming New Partnerships into Long-Term Strategic Alliances by Building Trust, Delivering Value, and Driving Measurable ROI from Day One.
The 90-Day Blueprint
Days 1-30: Foundation & Alignment
Conduct 1:1s with all internal stakeholders (sales, marketing, C-suite) to map goals. Define success metrics and set up data tracking infrastructure.
Days 31-60: Quick Wins & Implementation
Identify and execute on “quick wins” like reallocating budget to high-ROI keywords. Launch co-marketing pilots and establish weekly check-in cadences.
Days 61-90: Optimization & Growth
Synthesize data into comprehensive ROI reports. Present findings to executives to justify expansion and secure long-term buy-in.
What are the key metrics to track?
85% Impact
75% Impact
65% Impact
Challenges vs. Opportunities
Common Challenges
- Friction from misaligned expectations or vanity metrics.
- Internal resistance from sales/marketing without early buy-in.
- Data gaps in early stages that delay quick wins and ROI proof.
Key Opportunities
- Deliver “quick wins” by reallocating budget to high-ROI areas.
- Build executive trust with monthly dashboards on revenue/deal metrics.
- Use a templated framework to ensure consistent, scalable onboarding.
Real-World Success Stories
WhatConverts
Key Action: Implemented weekly data check-ins and monthly ROI reports linking marketing spend directly to revenue growth.
Built data infrastructure that led to client budget increases, referrals, and long-term trust.
Hawke Media
Key Action: Prioritized internal 1:1s for alignment and used data analysis to categorize partners for co-marketing.
Granular executive dashboards justified program growth and vertical expansions, securing stakeholder buy-in.
Ready to Build Your Partner Success Framework?
Let’s transform your partner onboarding into a revenue-generating machine. Schedule a call to discuss how we can build a custom 90-day plan for you.