TPAP EP 6: AI for Partner Programs pt. 6 Co-Selling and Co-Marketing with AI

THE PARTNER AWESOME PODCAST

TPAP EP 6: AI for Partner Programs pt. 6 Supercharging Partner Enablement with AI

In this episode of the Partner Awesome Podcast, Jason Asher and Ryan Albretsen discuss the concepts of co-selling and co-marketing, emphasizing the transformative role of AI in partner programs. They explore how AI can enhance deal matching and streamline co-marketing efforts, allowing for tailored strategies that benefit all parties involved. The conversation highlights the importance of collaboration and technology in modern business partnerships.

Takeaways

  • 🎯 Two is better than one in partnerships.
  • 🎯 AI can significantly impact co-selling and co-marketing.
  • 🎯 Predictive deal matching can streamline sales processes.
  • 🎯 AI can monitor intent signals for better alignment.
  • 🎯 Generative AI can create tailored marketing plans quickly.
  • 🎯 Custom solutions enhance partner engagement.
  • 🎯 AI can save time in analytics and meetings.
  • 🎯 Co-marketing strategies can be personalized for each partner.
  • 🎯 Using AI, plans can be generated in hours, not days.
  • 🎯 Collaboration between companies is essential for success.

Sound Bites

  • “Two is better than one.”
  • “Generative AI can create tailored marketing plans quickly.”
  • “intent signals for better alignment”

Chapters

  • 00:00 Introduction to Co-Selling and Co-Marketing
  • 02:03 The Role of AI in Co-Selling
  • 05:40 Innovations in Co-Marketing Strategies

Links from the Video

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